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New Report: AI & Work in Media, Arts & Entertainment Sector in Europe 2026

July 22, 2026 -

This four part report was produced as a result of the FIA, FIM, UNI MEI and EFJ Atypical Work IV project, financed by the European Commission. It was based on a large scale survey of the European members of the four federations, as well as the national level members of a small number of hand-picked unions across the four worker cohorts of actors, musicians, crew and journalists. It was authored by Belgian Arts Consultancy TWIIID. The four parts of the report, together with their French and Spanish translations, are available for download below.

The surveys aimed to capture a snapshot of how AI is being felt in the working lives of those active in the Media, Arts and Entertainment sector. It examines what uses and applications are most prevalent and how they are perceived. It explores how workers rate their skills needs and workload in relation to fast changing uses of AI. It teases out concerns of AI impact on creative work specifically. It also explores how those active in the sector believe the use of AI in the workplace should be framed in terms of safeguards, remuneration, collective bargaining policy making etc.

As is stated in the introduction “these reports do not claim to provide a final or exhaustive account. AI is developing rapidly, and the perceptions captured here reflect a specific moment at the end of 2025. What we hope they do provide is a robust, evidence-based foundation, grounded in the voices of workers and their representative organisations, for the collective bargaining strategies, policy responses and social dialogue that the sector urgently needs.”

It is also certainly true that the reports, taken together, do point to a very high level of concern among both the sectors’ unions and its workers across the EU. A perceived high level of impact and potential impact, together with a high level of uncertainty mean that: “The picture the data paints is therefore not of a divided field, but of a sector sounding the alarm across the board.”(See “Concern” in the Cross-Sector Comparison section of the four reports.)

The four Federations extend their warm thanks to the sector’s unions and workers whose invaluable input was the vital basis for these reports. Their publication could not be more timely as the sector grapples with how best to regulate AI and harness its potential to the benefit of the sectors’ workers and without impacting on the vital role of human creativity and expression into the future.

FIA

This Part 1 – FIA report is also available in French and Spanish

UNI MEI

This Part 2- UNI MEI report is also available in French and Spanish

EFJ

This Part 3 – EFJ report is also available in French and Spanish

FIM

This Part 4 – FIM report is also available in French and Spanish

#actors   #AI   #Artificial Intelligence   #artistry   #collective bargaining   #crew   #displacement   #human creativity   #journalists   #musicians   #remuneration   #work  

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European Union This project and publication have received the support of the European Union. The publication reflects the views of the authors only and the European Commission cannot be held responsible for any use of the information contained therein.